2067, rue Louis-Faucher, Magog
Québec, Canada
J1X 7K3

Founded in Ayer’s Cliff, Quebec, in 2007 with a small diversity of textiles products mainly family fashion clothing and Industrial safety products to clean up oil spills, develop by a discovery at NASA. We supply family fashion stores, work & uniform stores, sporting good and outdoor stores, industrial safety supply companies in Canada.
2011 - We relocated into a larger facility in Magog, Quebec, this turning point with acquisitions of three quality Canadian made trade-marks, with products sold in Canada:

RoughriderTM since 1981,
Blue Bay Jean CompanyTM since 1984,
Wear Wolf Jean CompanyTM since 1987,
also establishing the X FRTM and X FR AirTM Brands in Canada and United States.

This move has extended our portfolio to quality durable jeans, casual pants, shirts, overalls, coveralls, outdoor wear, boots & shoes and a spectrum of durable Flame Resistant clothing, safety boots & shoes.
Our new team in place who has the passion, expertise, knowledge and strived to design, manufactured and distribute this well established range of quality products made from latest technologies textiles industries has to offer.
2014 - Associates of Le Rodéo d’Ayer’s Cliff,  featuring our Roughrider Brand for the official Rodeo Jeans & Jackets with a very strong reception in this first year. We are doing it again on June 12-13-14, 2015. Join us for a family fun weekend in our local community during this Rodeo event and wear your favorite Roughrider Jean, Shirt and Jacket.  Feel like in the good old west!!!
2015 - Is our 1st exhibition at National Safety Conference held in Atlanta Georgia USA on September 28-29-30, 2015. We are proud to introduce our offering to the industries featuring our durable Clothing, Flame Resistant clothing, safety boots and shoes. We are looking forward seeing you there.
We hope your visit into our web site will be informative , pleasant and easy to navigate, please call us at any time if you need to talk to a representative for any information or products inquiry, we are looking servicing your needs.
On Behalf of our team at X Brands inc. we thank you for your patronage.


Stephen Audet
Founder, President & CEO
X Brands inc. / X Marques inc.